Ucluelet Tourism Plan

More than any other industry, tourism requires collaboration and partnering amongst local, regional and provincial organizations as well as local residents, business groups and operators. A community-based tourism plan is a document informed by the community and developed by a group of stakeholders with a broad cross-section of interests related to tourism. The planning process provides an opportunity for business, local government, cultural organizations, other community-based groups and community members to:

• Identify a tourism vision that supports broad community desires
• Understand tourism resources and potential
• Identify and capitalise on existing and emerging tourism opportunities
• Address tourism obstacles to overcome
• Allocate resources to pursue actions in the short / medium / long term
• Set the future stage for long term success

Process and timeline

The process for the development of Ucluelet’s tourism plan is:

The tourism plan process will be led by WCS Engagement + Planning, who will work closely with a Tourism Plan Working Group, comprised of the following organizations:

• Black Rock Oceanfront Resort
• Clayoquot Biosphere Trust (CBT) – West Coast Nest
• District of Ucluelet
• Heartwood Kitchen
• Pacific Rim Arts Society (PRAS)
• Parks Canada
• Tofino Long Beach Airport
• Toquaht First Nation
• Tourism Ucluelet
• Ucluelet Aquarium
• Ucluelet Chamber of Commerce
• Ucluelet Consumer Coop
• Yuułuʔiłʔatḥ First Nation
• Wild Pacific Trail Society

The Resort Development Strategy (RDS) will outline Ucluelet’s long-term vision for tourism within the community, and includes plans and projects the municipality will undertake to achieve the objectives of the program.

The purpose of the Resort Development Strategy is to:

• Identify the needs and interests of the tourism sector;
• Reflect best practices from other resort municipalities;
• Respond to challenges & opportunities;
• Align projects with the community’s development goals;
• Build consensus among local tourism stakeholders.

• Destination BC – 2019 Value of Tourism
• Destination BC – 2021 Market Profile
• District of Ucluelet – Parks and Recreation Master Plan
• District of Ucluelet – 2019-2022 Resort Development Strategy
• Tourism Ucluelet – 2021 One Year Tactical Plan
• Tourism Ucluelet – Five Year Strategic Business Plan
• Tourism Ucluelet – 2019 Strategy Statement and Strategy Pillars

• Destination BC – Tourism Industry Dashboard
• Province of BC – Resort Municipality Initiative (RMI)
• Destination BC – Regional Destination Development Strategy for Vancouver Island

• Ministry of Tourism, Arts, Culture and Sport
• Indigenous Tourism Association of Canada
• Indigenous Tourism BC
• Destination BC