Ucluelet Tourism Plan

 

Introduction

Tourism is one of Ucluelet’s main economic drivers, employing 400-500 people regionally and generating $50-60 million in regional spending each year. Done right, tourism can bring many benefits to communities; doing it right requires proactive planning and ongoing governance for community success.

The District of Ucluelet and Tourism Ucluelet have embarked on a Tourism Plan that will identify a shared community vision for tourism, and strategies to achieve it. The plan will build on the assets that have made tourism and collaboration successful to date, leverage what Ucluelet is good at, proactively align with community expectations, and identify new opportunities and strategies for meeting a changing visitor need and demand.

What is a tourism plan?

More than any other industry, tourism requires collaboration and partnering amongst local, regional and provincial organizations as well as local residents, business groups and operators. A community-based tourism plan is a document informed by the community and developed by a group of stakeholders with a broad cross-section of interests related to tourism. The planning process provides an opportunity for business, local government, cultural organizations, other community-based groups and community members to:

  • Identify a tourism vision that supports broad community desires
  • Understand tourism resources and potential
  • Identify and capitalise on existing and emerging tourism opportunities
  • Address tourism obstacles to overcome
  • Allocate resources to pursue actions in the short / medium / long term
  • Set the future stage for long term success

 

Process and Timeline

The process for the development of Ucluelet's tourism plan is:

Tourism Plan with Dates DoU

The tourism plan process will be led by WCS Engagement + Planning, who will work closely with a Tourism Plan Working Group, comprised of the following organizations:

  • Black Rock Oceanfront Resort
  • Clayoquot Biosphere Trust (CBT) - West Coast Nest
  • District of Ucluelet
  • Heartwood Kitchen
  • Pacific Rim Arts Society (PRAS)
  • Parks Canada
  • Tofino Long Beach Airport
  • Toquaht First Nation
  • Tourism Ucluelet
  • Ucluelet Aquarium
  • Ucluelet Chamber of Commerce
  • Ucluelet Consumer Coop
  • Yuułuʔiłʔatḥ First Nation
  • Wild Pacific Trail Society

 

Engagement Survey Report and Summary

An online survey was conducted between mid-May and mid-June 2021. The survey sought community input on a community tourism vision, current perceptions on tourism, and our strengths and concerns for tourism.  An engagement summary infographic and the full engagement report can be viewed by clicking the Images below.

 Ucluelet Tourism Survey Engagement Snapshot Sept 9th  Ucluelet Tourism Survey Engagement Summary Report Blended Sept 9th

Background Information:

Downloadable Documents

Destination BC - 2019 Value of Tourism
Destination BC - 2021 Market Profile
District of Ucluelet - Parks and Recreation Master Plan
District of Ucluelet - 2019-2022 Resort Development Strategy
Tourism Ucluelet - 2021 One Year Tactical Plan
Tourism Ucluelet - Five Year Strategic Business Plan
Tourism Ucluelet - 2019 Strategy Statement and Strategy Pillars

Useful Links

Destination BC - Tourism Industry Dashboard
Province of BC - Resort Municipality Initiative (RMI)
Destination BC - Regional Destination Development Strategy for Vancouver Island

Tourism Resources:

Ministry of Tourism, Arts, Culture and Sport
Indigenous Tourism Association of Canada
Indigenous Tourism BC
Destination BC 

Contact

Abby Fortune, Director of Parks and Recreation, District of Ucluelet This email address is being protected from spambots. You need JavaScript enabled to view it.
Denise Stys-Norman, Executive Director, Tourism Ucluelet This email address is being protected from spambots. You need JavaScript enabled to view it.
Dan Wilson, Consulting Lead, WCS Engagement + Planning This email address is being protected from spambots. You need JavaScript enabled to view it.

COVID-19 Updates & Resources

COVID 19 Update


Updates & Media Releases

 2021-08-25_COVID-19_Update_36.png

Click here for a PDF of the press release with links. 


Show Your Love for the West Coast

 

 

 

 

 

 


What you can do

  • Stay informed and follow the advice of your personal health care provider and governing bodies such as Public Health Agency of Canada regarding COVID-19.
  • Exercise protective measures like wearing a mask in indoor public spaces until you are fully vaccinated, regular, proper hand washing and staying home if you are sick. This is important to personal health and helps safeguard the health of others, particularly the most vulnerable in our communities. For more information on practicing good hygiene visit the BC Centre for Disease Control (COVID-19)
  • Consider others, everyone is moving forward at their own pace.
  • Residents are encouraged to have two weeks of supplies ready in the event that they have to self-isolate
  • Shop locally, and minimize your visits to the grocery store and pharmacy.
  • Stay up to date by signing up for the District’s UkeeMail and by regularly visiting these Federal and Provincial links:
    Government of Canada - Coronavirus (COVID-19) Outbreak Update
    Government of British Columbia COVID-19 Provincial Support and Information
    BC Centre for Disease Control’s COVID-19 Data

  • Residents can call 250-726-7744 or email This email address is being protected from spambots. You need JavaScript enabled to view it. for updated information on municipal services.


Resources

Vaccine Registration

COVID-19 Vaccine Registration - Island Health

Helpful public health links

BC COVID-19 Dashboard

BC Centre for Disease Control – COVID-19

BC Provincial Support and Information – COVID-19

Public Health Agency of Canada - COVID-19 Outbreak Updates

Public Health Agency of Canada  - COVID-19 Awareness Resources

Accessing Care on the West Coast

West Coast Services and Resources

Island Health COVID-19 Testing, Symptoms and Isolation 

Helpful mental and physical health links

Health Link BC

Canadian Mental Health Association

Recreation Recreated

Helpful financial assistance links

A Summary of BC Provincial COVID-19 Supports

BC Provincial Financial Supports in Response to COVID-19

BC Hydro COVID-19 Relief Fund

BC Province COVID-19 & Tenancies

Federal COVID-19 Economic Response Plan

Canada Revenue Agency

Employment Insurance Benefits

Helpful business support links

BC Provincial Support and Information – COVID-19

Federal - COVID-19 Economic Response Plan

Small Business BC

Ucluelet Chamber of Commerce on Facebook

Vancouver Island Coastal Tourism Resiliency Program

Previous updates & media releases

COVID-19 Update #36 August 25, 2021

COVID-19 Update #35 June 30, 2021

COVID-19 Update #34 June 14, 2021

COVID-19 Update #33 May 27, 2021

Joint News Release April 23, 2021

COVID-19 Update #32 March 26, 2021

COVID-19 Update #31 March 12, 2021

COVID-19 Update #30 February 5, 2021

COVID-19 Update #29 December 17, 2020

COVID-19 Update #28 November 27, 2020

Joint West Coast Release November 27, 2020 West Coast Communities Are Keeping Health and Safety Top of Mind with Adherence to Latest Provincial Recommendations

COVID-19 Update #27 November 20, 2020

COVID-19 Update #26 November 13, 2020

COVID-19 Update #25 October 29, 2020

COVID-19 Update #24 October 16, 2020

Ucluelet COVID-19 Response Plan

Message from the Mayor

Joint West Coast Release September 3, 2020 Show Your Love For the West Coast

COVID-19 Update#23 August 20, 2020

COVID-19 Update#22 August 6, 2020 

COVID-19 Update#21 July 27, 2020 

COVID-19 Update#20 July 23, 2020

COVID-19 Update#19 June 25, 2020

COVID-19 Update#18 June 18, 2020

COVID-19 Update#17 June 11, 2020

COVID-19 Update #16 June 4, 2020

COVID-19 Update #15 May 27, 2020

COVID-19 Update #14 May 21, 2020

COVID-19 Update # 13 May 14, 2020

Joint West Coast Release May 9, 2020 Thank you to Businesses for Staying Closed and Visitors for Staying Away for May Long Weekend

COVID-19 Update # 12 May 7, 2020

COVID-19 Update # 11 April 27, 2020

COVID-19 Update # 10 April 24, 2020

 COVID-19 Update #9 April 17, 2020

COVID-19 Open Burning Restrictions April 15, 2020

Joint West Coast Release April 9, 2020 Urgent Appeal to Visitors for Easter Long Weekend

COVID-19 Update #8 April 9, 2020

COVID-19 Update #7 April 6, 2020

COVID-19 Update #6 April 3, 2020 

Joint Statement March 19, 2020 from DoU, Ucluelet Chamber of Commerce and Tourism Ucluelet

COVID-19 Update #5 March 27, 2020 

COVID-19 Update #4 March 23, 2020

COVID-19 Update #3 March 16, 2020

COVID-19 Update #2 March 13, 2020 Information for District Operations

COVID-19 Update #1 March 9. 2020 Information for Community Members

General enquiries

For more information contact the District of Ucluelet at 250-726-7744 or This email address is being protected from spambots. You need JavaScript enabled to view it..

 

Community

ucluelet-communityThe environment of tranquil Ucluelet provides a stimulating and dramatic backdrop for working, living, and recreating. The town of Ucluelet offers beaches, multi-use sports fields, community parks, waterfront promenades, restaurants, unique shops and galleries, a mini aquarium and a range of accommodation choices. The motto of Ucluelet is “Living on the Edge” due in part to its location on a peninsula surrounded by water. This marine influence permeates Ucluelet from the climate, to events such as the Pacific Rim Whale Festival, to the design of buildings, which are uniquely West Coast.

UkeeMap

UkeeMapUkeeMap is a Web-based application that lets you view data about Ucluelet in map form.

The District's GIS (Geographical Information Systems) gathers information and data from a variety of sources, and constructs detailed map layers for you to view and print out.

UkeeMap's features

  • Property lines
  • Google Maps Imagery
  • Zoning information
  • Street addresses
  • Legal lot numbers and plans
  • PID Numbers (Parcel IDentification)
  • Public Parks
  • The Wild Pacific Trail
  • Tsunami safe zones

 

TERMS OF USE:

By accessing the UkeeMap information, you agree to these Terms of Use. The District of Ucluelet does not warrant or guarantee that UkeeMap's content is current or accurate and you use UkeeMap at your own risk. You acknowledge that the District of Ucluelet is not responsible for the accuracy or reliability of information contained in or obtained from UkeeMap and you are solely responsible for confirming the content of UkeeMap with the relevant primary source of information. You agree to use UkeeMap solely for personal and private purposes and will not sell or licence UkeeMap information, or operate a service bureau using UkeeMap, or otherwise use, reproduce, publish or disseminate UkeeMap for commercial purposes, directly or indirectly, without the prior written consent of the District of Ucluelet and the holder of applicable copyrighted information. These Terms of Use may be changed for any reason and at any time without notice to you.

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Community Notices

Wildlife Sightings? Call Conservation with all sightings: 1-877-952-7277