Tourism is one of Ucluelet’s main economic drivers, employing 400-500 people regionally and generating $50-60 million in regional spending each year. Done right, tourism can bring many benefits to communities; doing it right requires proactive planning and ongoing governance for community success.
The District of Ucluelet and Tourism Ucluelet have embarked on a Tourism Plan that will identify a shared community vision for tourism, and strategies to achieve it. The plan will build on the assets that have made tourism and collaboration successful to date, leverage what Ucluelet is good at, proactively align with community expectations, and identify new opportunities and strategies for meeting a changing visitor need and demand.
What is a tourism plan?
More than any other industry, tourism requires collaboration and partnering amongst local, regional and provincial organizations as well as local residents, business groups and operators. A community-based tourism plan is a document informed by the community and developed by a group of stakeholders with a broad cross-section of interests related to tourism. The planning process provides an opportunity for business, local government, cultural organizations, other community-based groups and community members to:
- Identify a tourism vision that supports broad community desires
- Understand tourism resources and potential
- Identify and capitalise on existing and emerging tourism opportunities
- Address tourism obstacles to overcome
- Allocate resources to pursue actions in the short / medium / long term
- Set the future stage for long term success
Process and Timeline
The process for the development of Ucluelet's tourism plan is:
The tourism plan process will be led by WCS Engagement + Planning, who will work closely with a Tourism Plan Working Group, comprised of the following organizations:
- Black Rock Oceanfront Resort
- Clayoquot Biosphere Trust (CBT) - West Coast Nest
- District of Ucluelet
- Heartwood Kitchen
- Pacific Rim Arts Society (PRAS)
- Parks Canada
- Tofino Long Beach Airport
- Toquaht First Nation
- Tourism Ucluelet
- Ucluelet Aquarium
- Ucluelet Chamber of Commerce
- Ucluelet Consumer Coop
- Yuułuʔiłʔatḥ First Nation
- Wild Pacific Trail Society
How to Get Involved?
An online survey will be conducted May 14th to June 11th. This survey will seek community input on a community tourism vision, current perceptions on tourism, and our strengths and concerns for tourism. Completing the survey allows you to enter a draw for a Tourism Ucluelet Gift Bag, including a $25 Ucluelet Coop Gift Card.
A virtual community open house will be conducted mid-June to seek further community input on vision, goals, opportunities and ideas for tourism strategies.
Please check back for more information.
Destination BC - 2019 Value of Tourism
Destination BC - 2021 Market Profile
District of Ucluelet - Parks and Recreation Master Plan
District of Ucluelet - 2019-2022 Resort Development Strategy
Tourism Ucluelet - 2021 One Year Tactical Plan
Tourism Ucluelet - Five Year Strategic Business Plan
Tourism Ucluelet - 2019 Strategy Statement and Strategy Pillars